EBC Group, a leading global financial services provider, is seeking a highly experienced and strategic Global Brand Director to join our dynamic team. As the Global Brand Director, you will be responsible for developing and executing a comprehensive brand strategy that aligns with the company's vision and values. You will lead a team of brand professionals to shape and enhance our brand identity, manage global brand campaigns, and drive brand awareness and recognition across various markets and channels. This is an exciting opportunity for a seasoned brand professional to make a significant impact on a global scale in the financial industry.
Responsibilities:
- Develop and implement a global brand strategy that supports the company's vision, values, and business objectives
- Lead and inspire a team of brand professionals to ensure consistent brand messaging and visual identity across all touchpoints
- Collaborate with cross-functional teams to align brand strategy with product development, marketing, and communications initiatives
- Oversee the development and execution of global brand campaigns to drive brand awareness and recognition
- Monitor brand performance and market trends to identify opportunities for brand enhancement and growth
- Manage relationships with external partners, agencies, and vendors to deliver high-quality brand assets and campaigns
- Ensure brand compliance across all marketing and communication materials, both online and offline
- Stay up-to-date with industry trends, competitor activities, and consumer insights to inform brand strategy and positioning
- Collaborate with internal stakeholders to develop and maintain brand guidelines, ensuring brand consistency across all regions and markets
- Provide regular reporting and analysis on brand performance and campaign effectiveness
- Proven ability to develop brand and marketing strategies and communicate recommendations to executives
- You should possess a global perspective and be able to position the brand in opposition to competitors on an international scale. A keen knowledge of global brands and marketing will be a favorable asset
- The incumbent will develop a precise understanding of EBC's business and branding, to collaborate with as well as support the success of the Business Development team
- Bachelor’s degree in Marketing, Business Administration, or a related field
- Experience in identifying target audiences and devising effective campaigns
- Excellent understanding of the full marketing mix
- Strong analytical skills partnered with a creative mind
- Data-driven thinking and an affinity for numbers
- Outstanding communication skills
- Up-to-date with latest trends and marketing best practices
