About Burson:
Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. Learn more at www.bursonglobal.com.
The Role:
As an Account Coordinator, you will contribute to Burson’s performance by engaging in day-to-day client activities under the supervision and guidance of senior team members. You are required to actively learn the ropes and support the senior account team members to manage client relationships, satisfying and delighting clients and generating new business. You will also be expected to support our corporate strategy and your practice or office to help ensure superior client service, a winning culture and profitability.
- Be knowledgeable about your clients, their industries and competitors; stay updated on client trade publications, national/regional news outlets
- Be a keen learner and know the technicalities behind skilled writing to be able to draw up actionable client communications materials such as status reports, campaign summary reports, general activity reports etc., under guidance and supervision
- Actively participate in team and client meetings and be comfortable sharing and presenting your views internally and in front of client, if appropriate
- Monitor media coverage of clients and support the account team on daily administrative tasks
- Play an active role in coordinating press materials and events such as press kits, releases and press conferences
- Learn the social media trends and the support the seniors on implementing social media/digital programs
- Listen attentively during client meetings for potential opportunities and suggest ideas to your senior team members as they could lead to new business.
- Assist the senior members of the team with research, case studies and other materials for client presentations, new business proposals, pitches and industry award submissions to drive business for Burson
- Engaging and working with industry analysts and third parties
Experience that contributes to your success:
- Minimum 3-months of PR internships experiences
- Outstanding verbal and written communication and presentation skills in English, Mandarin and Cantonese
- Ability to work both independently and as a team
- Excellent communication and interpersonal skills
- Good problem solving and time management skills
*The job description is a summary of typical job functions and is not an exhaustive list of possible duties. The jobholder’s responsibilities and duties may differ from those outlined above. Other duties, as assigned, may be part of the job.
At Burson, diversity, equity and inclusion are not just values; they are strategic imperatives that fuel our future in an industry built on the art of understanding, connecting and developing relationships. We believe that a diverse workforce is essential for inspiring bold ideas, fostering constructive dialogue and cultivating meaningful experiences that drive innovation and creativity. It also enables our agency to thrive and deliver brilliant work.
For more information, visit www.bursonglobal.com.
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