RESPONSIBILITIES:
• Responsible for executing the yearly marketing plan, as ‘Day to Day’ digital marketing contact for all cross functional business partners and stakeholders
· Fully responsible for all marketing activities across all channels in Japan market
• Participate on APAC strategic marketing initiatives for AEO including, but not limited to segmentation strategies, growth strategies, and promotional strategies, hind-sighting and planning of future online marketing programs, customer acquisition and retention strategies and digital marketing tests
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) as well as hindsights to consider for future campaigns
• Execute all web, social, email and display advertising campaigns and updates
o Serve as day-to-day contact coordinating all digital creative updates and requests
o Coordinate projects and concepts between the e-commerce team and digital vendors, as well as the US home office team
o Responsible for reviewing the first assessment of creative options
o Facilitation and management of timelines, kick offs and art review meetings for all executional elements
o Coordination with creative design, marketing, merchandising, planning, and operation team
• Lead the graphic designer and to ensure creative approval process with US team
• Other projects and responsibilities as required
QUALIFICATIONS:
• Bachelor’s degree in marketing or related field
• 6+ years relevant experience, including digital marketing & e-commerce marketing, preferably in fashion / retail industry
• Excellent spoken and written English skills
• Solid experience in building website traffic and driving brand awareness via digital marketing initiatives
• Good interpersonal, communication, project management and writing skills
REQUIREMENTS
• Strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Proven strategic thinking & planning capabilities
• Strong organizational and planning skills, with ability to effectively coordinate several key projects simultaneously
• Excellent verbal (via phone and in-person) and written communication skills. Ability to develop strong working relationships both inside and outside of the organization
