What You'll Be Doing
The Promote Product Owner will be responsible for developing and implementing promotional product strategies related to products and markets, ensuring these products meet market demands and remain competitive to drive user growth and business development.
Product Design and Planning
- Develop and oversee the strategy, roadmap, and iteration plans for promotional products.
- Design comprehensive product solutions, including marketing processes, user experience, features, and system design.
- Ensure product design encompasses a diverse range of marketing tools and strategies to enhance the competitiveness of the promotion system.
Market Analysis and User Insights
- Conduct market research to analyze user needs and competitive landscapes to support product decisions.
- Utilize data analysis tools to monitor product performance and suggest optimizations.
User Experience and Operational Efficiency
- Responsible for the overall user experience of promotional products, ensuring they are intuitive, efficient, and secure.
- Optimize operational processes for products, covering all aspects from user acquisition to conversion.
Collaboration with Development Team for Product Delivery
- Work closely with the technical team based on market demands to ensure timely product delivery.
- Coordinate with the development team throughout the product lifecycle to address technical challenges and changes in requirements.
What you'll need
- Bachelor's Degree holder or above
- Over 5 years of product management experience, with at least 3 years in promotional or marketing-related product management.
- Proven track record in developing and implementing promotional systems, particularly in user acquisition and market promotion.
- In-depth understanding of marketing and promotion fields, including various promotional channels and user acquisition strategies.
- Strong grasp of product design principles, encompassing user experience, features, and system architecture.
- Excellent project management skills to oversee the entire product development process from concept to launch.
- Proficient in English and Chinese, with excellent written and verbal communication skills.
