Total 3 sales marketing job vacancies in PR / Media / Communications category in hong knog

Job description A Career with Hang Seng Bank Hang Seng is committed to service excellence. Our people are our most important asset and play a vital role in our efforts to continually enhance our performance for customers and provide best-in-class products and services. We seek to attract high-caliber talent by offering a dynamic working environment, good career development opportunities and competitive compensation packages. Marketing Hang Seng's Marketing function is responsible for formulating marketing strategies and implementing marketing initiatives to reinforce the brand of Hang Seng Bank, drive acquisition and usage of the Bank's product and services, strengthen customer loyalty to build long term relationships, and provide internal business units with marketing support to deliver a comprehensive suite of products and services offered by the Bank. We are currently seeking a high caliber marketing professional to join us as Manager, Wealth Management Marketing. Principal responsibilities Assist and formulate development and delivery of marketing strategies and activities for the Bank's wealth management products, facilitating to capture business opportunities, achieve business and marketing objectives set for branding building, acquisition, retention, usage and ROI. To develop and implement marketing planning which aims measurable results, including media efficiency and effectiveness. Drive effective and measurable multi-channel marketing campaigns to drive product take-up and portfolio growth for the Bank's wealth management products Ensure marketing materials developed comply with the brand guidelines and relevant regulatory requirements and adopt a consistent and robust approach to manage resources and risks Support product maintenance, including proper documentation control and procedures. Collaborate with relevant parties and manage suppliers to ensure quality deliverables in a cost-effective manner and smooth launch of marketing programmes Monitor program progress/ effectiveness and conduct post-program evaluation for on-going optimization and future improvement. Requirements University degree in Marketing, Business Administration or a related discipline Solid experience in Marketing, with exposure in wealth management business and knowledge of banking / event management, insurance or investment products preferred All rounded marketing skills with good understanding of latest developments in the marketing and media scene, together with proven experience in running end to end marketing programs Solid experience in web management including mobile (responsive design and ability to drive engagement/ sales leads from online to offline channels Solid experience in optimizing use of digital platforms to bring out the potentials of omni-channels to customers. Excellent communication, analytical, problem solving, negotiation and project management skills Strong self-motivation and customer orientation, with the ability to work independently and under pressure. Resourceful, with excellent communication and leadership skills Proficiency in both English and Chinese Great sense of ownership and servicing mindset to ensure efficient and effective customer service processes. Visit Hang Seng Career Page and sign up with our Talent Community to receive the latest information about our career opportunities in Hang Seng Hong Kong. #LI-HASE

Job description A Career with Hang Seng Bank Hang Seng is committed to service excellence. Our people are our most important asset and play a vital role in our efforts to continually enhance our performance for customers and provide best-in-class products and services. We seek to attract high-caliber talent by offering a dynamic working environment, good career development opportunities and competitive compensation packages. Marketing Hang Seng's Marketing function is responsible for formulating marketing strategies and implementing marketing initiatives to reinforce the brand of Hang Seng Bank, drive acquisition and usage of the Bank's product and services, strengthen customer loyalty to build long term relationships, and provide internal business units with marketing support to deliver a comprehensive suite of products and services offered by the Bank. We are currently seeking a high caliber marketing professional to join us as Performance Marketing Manager. Principal responsibilities Drive acquisition and usage of the Bank's digital banking and digitally enabled products and services Formulate digital acquisition strategies for different products and services and continuously optimize campaign and channel performance around KPIs like CTR, CPA & ROAS Reporting and dashboard development and maintenance Contribute to the enhancement of ad performance tracking capabilities and architecture Manage interactions with internal and external parties regularly for on-time, in-budget campaign creation & implementation Provide support to uplift the digital marketing capability of the wider marketing team, e.g. provide regular industry updates, best practice sharing, enhancing media tracking capabilities, reviewing brand safety measure for digital media, etc. Adhere to the Bank's guidelines in campaign execution Requirements University degree in Marketing, Business Information System, Communications or a related discipline Minimum of 6 years' relevant experience, with exposure to financial services industry being a plus Strong understanding of different performance marketing channels, tools & ad-tech including but not limited to PPC, programmatic, social, SEM, affiliate marketing, DCO etc. Knowledge of customer segmentation tool and reporting dashboard like Tealium audience stream & Looker Solid understanding and experience in data attribution and handling Creative, constantly look out for new opportunities to achieve business goals Detail-oriented, capable of working independently and under pressure Good communication, interpersonal, analytical and project management skills Proficiency in both English and Chinese Great sense of ownership and servicing mindset to ensure efficient and effective outcomes Visit Hang Seng Career Page and sign up with our Talent Community to receive the latest information about our career opportunities in Hang Seng Hong Kong. #LI-HASE

Job description A Career with Hang Seng Bank Hang Seng is committed to service excellence. Our people are our most important asset and play a vital role in our efforts to continually enhance our performance for customers and provide best-in-class products and services. We seek to attract high-caliber talent by offering a dynamic working environment, good career development opportunities and competitive compensation packages. Marketing - Customer Propositions and Management Hang Seng's Marketing function is responsible for formulating marketing strategies and implementing marketing initiatives to reinforce the brand of Hang Seng Bank, drive acquisition and usage of the Bank's product and services, strengthen customer loyalty to build long term relationships, and provide internal business units with marketing support to deliver a comprehensive suite of products and services offered by the Bank. We are currently seeking a high caliber marketing professional to join us as Assistant Customer Propositions Manager. Principal responsibilities Assist to develop proposition-related projects or initiatives to enhance segment awareness and expand market share for Private Banking, Prestige Private, Prestige, Preferred and other strategic segments Assist to review customer journeys in collaboration with internal teams to drive effective engagement and stickiness Conduct regular competitor analysis and maintain abreast market information for on-going refinement of designated segment propositions Collaborate with different business units to implement proposition initiatives, to ensure the proposition is properly delivered to customers with most optimal approach Perform other responsibilities / duties as assigned by respective manager Requirements University degree in Business Administration, Marketing OR other relevant qualifications Minimum of 3 years' experience in marketing, with exposure in Customer Segments and knowledge of banking / event management or investment products preferred Experience in above and below-the-line marketing programmes development, with knowledge of marketing communications, customer acquisition, retention and/or event management a definite advantage Customer-oriented with strong business acumen and analytical skills Positive, flexible and self-motivated individual with good project management and interpersonal skills Proficiency in both English and Chinese Great sense of ownership and servicing mindset to ensure efficient and effective customer service processes Visit Hang Seng Career Page and sign up with our Talent Community to receive the latest information about our career opportunities in Hang Seng Hong Kong. #LI-HASE