EBC Group, a prestigious financial services firm, is seeking a talented Copywriter to join our growing marketing team. As a Copywriter, you will play a crucial role in developing and crafting compelling content across various channels to engage our target audience and promote our brand. This is an exciting opportunity to showcase your creativity and contribute to the success of a global company.
Responsibilities:
- Develop compelling and creative copy for various marketing materials, including product descriptions, taglines, social media content, and promotional materials.
- Ensure that brand messaging is consistent across all channels and aligns with the company's voice and tone.
- Collaborate with the marketing team to refine and evolve the brand voice, ensuring it resonates with the target audience and reflects the company's values.
- Maintain a deep understanding of the brand, its mission, and its unique selling points to effectively communicate key messages.
- Contribute to the development of marketing campaigns by creating engaging and persuasive copy that aligns with campaign objectives.
- Work closely with the creative team to integrate copy seamlessly into visual elements and overall campaign concepts.
- Craft compelling and persuasive messaging for new product launches, emphasizing key features and benefits.
- Collaborate with product teams to understand product positioning and gather insights for effective communication.
- Work cross-functionally with design, marketing, and other teams to ensure a cohesive and integrated approach to brand messaging.
- Participate in brainstorming sessions and contribute creative ideas to enhance overall brand communication.
- Proven experience as a Brand Copywriter. Regional agency experienced preferred but not a must
- In-house writing of financial service providers e.g. banks, insurance agencies and trading platforms is also preferred
- Exceptional writing and editing skills, with a keen eye for detail.
- Familiarity with industry trends and a passion for staying informed about emerging marketing and communication techniques.
- Strong collaboration and communication skills.
- Not necessary to be an artist but the sense of aestheticism is a must
- Bachelor's degree in Marketing, Communications, Literature or a related field.
- Portfolio showcasing diverse and creative copywriting projects.
