Total 2 brand manager job vacancies in Sales / Marketing category in Hong Kong

Wati is a growing SaaS platform that provides end-to-end WhatsApp API solutions for SMBs and large enterprises. We aim to simplify business communication, helping businesses meet their customers where they are - WhatsApp.

Backed by global investors such as Sequoia, DST Global, and Tiger Global, we're Shopify's first investment in a startup in Asia.

Headquartered in Hong Kong and trusted by 12,000+ customers across 100+ countries. We're a rapidly expanding team filled with talented people from around the globe.

We are seeking a dynamic and results-driven Assistant Marketing Manager to support our marketing efforts in the Greater China Region (GCR). This role will play a critical part in generating high-quality leads, managing digital and field marketing initiatives, and strengthening our brand presence through strategic campaigns and content.

We are seeking a dynamic and results-driven Assistant Marketing Manager to support our marketing efforts in the Greater China Region (GCR). This role will play a critical part in generating high-quality leads, managing digital and field marketing initiatives, and strengthening our brand presence through strategic campaigns and content.

Key Responsibilities

• Lead Generation
• Develop and execute lead generation strategies to provide high-quality leads for the sales team.
• Collaborate with internal teams and external agencies to optimize campaigns for conversion.
• Digital Marketing
• Manage agency relationships to ensure effective placement of Google and Meta ads.
• Ensure accurate data tracking and channel attribution for all digital campaigns.
• SEO Strategy
• Work closely with the SEO agency to rank hero keywords at the top of search results.
• Create high-value content that drives organic growth and aligns with brand objectives.
• Field Marketing
• Plan and execute events with partners, focusing on driving engagement and building strong connections in the region.
• Coordinate logistics and manage resources for impactful event execution.
• Content Production
• Develop customer case studies to showcase successful implementations and strengthen credibility.
• Collaborate with cross-functional teams to gather relevant data and insights for content.
• Branding
• Assist in enhancing brand presence and awareness through targeted campaigns and regional branding initiatives.

• Bachelor’s degree in Marketing, Business, or a related field.
• 4+ years of experience in marketing, ideally with exposure to digital and field marketing in the Greater China Region.
• Proficiency in managing digital campaigns and working with SEO and event management agencies.
• Strong understanding of data analytics and tracking tools for channel attribution.
• Excellent organizational, communication, and project management skills.
• Proficiency in Cantonese, Mandarin, and English is required.

What We Offer:

• Opportunity to work with a leading SaaS company and make a significant impact on our growth in the Greater China region.
• Collaborative and innovative work environment.
• Professional development and career growth opportunities.

If you are passionate about driving growth and making a difference in the Greater China market, we would love to hear from you!

About Us

WATI is a leading SaaS company dedicated to empowering businesses with our cutting-edge customer engagement platform. We are committed to innovation, excellence, and providing outstanding value to our customers. Our team is dynamic, forward-thinking, and passionate about what we do. We are looking for a Senior Marketing Manager to join our team and help drive our marketing efforts to new heights.

Job Summary

The Senior Marketing Manager at WATI will be responsible for developing and executing comprehensive marketing strategies that drive growth, enhance brand awareness, and generate leads. This role requires a seasoned marketing professional with a deep understanding of digital marketing, brand management, and campaign execution, particularly within the SaaS industry. The ideal candidate will have a proven track record of success in a similar role and be adept at leading a team to achieve outstanding results.

Key Responsibilities

• Strategy Development: Develop and implement marketing strategies aligned with business goals and objectives, particularly for SaaS products.
• Campaign Management: Plan, execute, and optimize multi-channel marketing campaigns to drive engagement and conversions.
• Team Leadership: Lead, mentor, and develop the marketing team, fostering a collaborative and high-performance culture.
• Brand Management: Ensure consistent brand messaging and positioning across all marketing channels.
• Market Research: Conduct market research and analysis to identify trends, opportunities, and competitive landscape, with a focus on SaaS.
• Budget Management: Manage the marketing budget, ensuring effective allocation of resources and ROI.
• Performance Tracking: Define key performance indicators (KPIs) and use analytics to measure and report on campaign performance.
• Content Creation: Oversee the creation of high-quality content, including blog posts, social media updates, email campaigns, and more.
• Partnerships and Collaborations: Identify and establish strategic partnerships to enhance marketing efforts and expand reach.

• Education: Bachelor’s degree in Marketing, Business, or a related field (Master’s degree preferred).
• Experience: Minimum of 7 years of experience in marketing, with at least 3 years in a senior or managerial role, preferably within the SaaS industry.
• Skills:

• Strong leadership and team management skills.
• Excellent written and verbal communication skills.
• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, SEO, SEM, email marketing software).
• Ability to analyze data and derive actionable insights.
• Creative thinking and problem-solving abilities.
• Strong project management skills and the ability to manage multiple priorities.
  

Preferred Qualifications

• Experience in the SaaS industry.
• Proven track record of successful marketing campaigns.
• Familiarity with CRM systems and marketing automation tools.

• Competitive salary and performance-based bonuses.
• Comprehensive health, dental, and vision insurance.
• Paid time off and holidays.
• Professional development opportunities.
• Collaborative and innovative work environment.