Total 2 digital art director job vacancies in Sales / Marketing category in HK-AIA Blue Cross

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.

As pioneering innovators for over 100 years, we’re now transforming our organisation to be faster, simpler and more connected. Because we want to be even better equipped to develop digital solutions and experiences that help more people live Healthier, Longer, Better Lives.

To get there, we need people with tech/digital/analytics expertise and passion to help develop positive, sustainable change through digitally enhanced experiences that will impact the lives of millions of people and create a healthier future for everyone.

If you believe in developing a better tomorrow, read on. 

About the Role

• Implement Health and Wellness digital initiatives and quick wins according to strategic roadmap
• Design and drive business solution for Vitality, wellness and VAS platforms
• Act as Digital Business Owners to collaborate with Digital Product Owners under IT to develop, run and implement best-in-class customer centric journey on H&W digital products
• Work with IT to generate innovative digital solutions for services, processes, customer experiences and support models for H&W digital platforms
• Identify digital trends and provide insights with data to drive new digital initiatives aligned with overall H&W business plan and to strengthen the performance of digital platform.
• Promote the use of digital platforms to channels and customers
• Manage relationship with digital vendors and various H&W partners
• Partner with Technology Risk Team to ensure all digital platforms under a secured environment and align with the risk governance framework
• the relevant licenses and fulfilled the licensing requirements.

• University degree in Business, IT or equivalent, with over 5 years working experience in financial services. IT or healthcare industry.
• Validated experience in management of strategic and digital initiatives.
• Able to lead projects from launch to final implementation.
• Proven experience in running projects/digital product with Human-Centered design and agile approach.
• Creative and able to propose new insights in business and digital solution.
• Strong interpersonal, project management, planning and time management skills.
• Possesses innovative, strategic and analytical mentality, self-motivated and

result oriented.

• Able to work under pressure and meet tight timeline.
• God command of written & spoken Chinese and English.
• Acquire licence if job involves in regulated activities.

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.

It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives. 

So if you believe in inspiring a better future, read on.

About the Role

Job Responsibilities:

• Define, build, and implement the target MarTech and e-commerce ecosystem roadmap.
• Devise omnichannel strategies and collaborate with channels to maximize lead generation and lead conversion.
• Develop customer data platforms and media partnerships to enable personalized and relevant content delivery.
• Ensure the delivery of an excellent and innovative digital experience on our corporate website and e-commerce site.
• Identify critical conversion points and drop-off points in the customer journey to optimize user experience and lead conversion.
• Stay up to date with digital trends, the latest marketing technology, competitive activities, and best practices to drive innovation in digital marketing.

Job Requirements:

• University degree with over 12 years working experience in financial services or related industry, at least 8 years of which in a strategic role to drive overall digital marketing & e-Commerce agenda
• Solid understanding of customer digital behaviors. Proven track record in a wide spectrum of digital marketing disciplines – digital, search, performance marketing and e-commerce
• Demonstrate curiosity and eagerness to keep abreast of the latest digital trends and marketing technology
• Strong leadership in managing a team to drive digital marketing and e-commerce success
• Strong interpersonal, project management, planning and time management skills. Able to work under pressure and meet tight deadlines
• Strong stakeholder management and influencing skill
• Good spoken & written Chinese & English

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.