International Asset Management House Maternity Coverage Our client is an international asset management house with an unparalleled reputation across the Asia Pacific region. With the continued growth of the organization, the need has arisen to recruit high calibers to join them. Supports the creation and implementation of Adobe Campaign, web publishing and analytics solutions for APAC marketing initiatives. Responsible for audience targeting, segmentation and email deployment. The role requires a good understanding of list segmentation and campaign management technology to identify the right audience for multi-channel marketing campaigns. Use Adobe Campaign, Salesforce and other databases to segment and identify the right target audience for APAC marketing campaigns. Support APAC Marketing teams with multi-channel campaigns. These will consist of marketing automation responsibilities: interpret briefs, configure campaign workflows, test and launch the solution within the tool, help build automated campaign and list segmentation, ensure accurate and timely launch of email communications and provide data reporting and analysis to the business. Partner with APAC Marketing teams and Head of Digital to manage the business database strategy including list segmentation, data cleanliness and integrity, defining a roadmap for data management improvements. Collaborate with regional stakeholders to author content on multiple Adobe.com sites. The incumbent will own and manage the APAC campaign calendar ensuring that it is always kept up to date. To be considered, you should be a Degree holder with a minimum of 5 years of related work experience. Email marketing and marketing automation system management experience, preferably Adobe Campaign experience. Experience with CRM tools such as Salesforce is desirable. Sound understanding of how data work flows push/update within CRM and marketing automation platforms. Solid understanding of all aspects of database marketing. Advanced knowledge of MS Excel is a requirement, working knowledge of Access and any other analysis tools is preferred. Interested applicants should send a detailed resume to Michelle Ho by email to [email protected] quoting reference eFC3534. (Applicants not contacted within 4 weeks should consider their application unsuccessful.)
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