About Burson:
Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. Learn more at www.bursonglobal.com.
The Program:
Burson HK Internship Program is a paid internship, where the duration of the internship can be customized from 3 months to 12 months, part-time or full-time. During the internship, students will work closely with different levels of the client servicing team to gain experience in public relations. Every intern will be led by a mentor who gives feedback, guidance and support to ensure students make the most out of the program.
Job Responsibilities:
- Track PR initiative outcomes, and coverage and prepare performance reports for clients.
- Identify and maintain media lists
- Assist in content development and translation including press releases, op-eds, pitching notes, media invitations, etc.
- Support PR events organisation and coordination
- Assist in developing actionable insights for clients by conducting desktop research on key market trends, audience insights, and competitive activities.
- Participate in brainstorming sessions and contribute ideas for new business proposals or new campaigns
- Completed 2nd year at university or above, major in Public Relations, Journalism, Marketing, English or Translation related is preferred;
- Can work at least two and a half days a week for at least three months; full-time is preferred
- Outstanding verbal and written communication and presentation skills in English and Chinese (Mandarin and Cantonese);
- Ability to work both independently and as a team;
- Enjoy working in a dynamic, fast-paced and result-oriented environment
- Good problem-solving and time-management skills
*The job description is a summary of typical job functions and is not an exhaustive list of possible duties. The jobholder’s responsibilities and duties may differ from those outlined above. Other duties, as assigned, may be part of the job.
At Burson, diversity, equity and inclusion are not just values; they are strategic imperatives that fuel our future in an industry built on the art of understanding, connecting and developing relationships. We believe that a diverse workforce is essential for inspiring bold ideas, fostering constructive dialogue and cultivating meaningful experiences that drive innovation and creativity. It also enables our agency to thrive and deliver brilliant work.
For more information, visit www.bursonglobal.com.
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