Public Relations Specialist
Full-time
Others/Any
Hong Kong, Hong Kong Island
10 months ago
EBC Group is seeking a highly skilled and motivated Public Relations Specialist to join our dynamic and fast-paced team. As a Public Relations Special..
EBC Group is seeking a highly skilled and motivated Public Relations Specialist to join our dynamic and fast-paced team. As a Public Relations Specialist, you will be responsible for managing our external communications and shaping our brand image to both the public and key stakeholders. This is an exciting opportunity for a talented PR professional to make a significant impact in a globally recognized financial services provider.
Responsibilities:
- Develop and implement strategic PR campaigns to enhance brand visibility and reputation
- Write and edit press releases, media pitches, and other PR materials
- Cultivate and maintain relationships with key media contacts and industry influencers
- Secure media placements and coverage in key publications and outlets
- Monitor and analyze media coverage and PR campaign effectiveness
- Assist in managing crisis communications and reputation management
- Coordinate and manage media interviews, events, and press conferences
- Create compelling and engaging content for various PR channels
- Collaborate with internal teams to ensure consistent messaging and brand alignment
- Stay up-to-date with industry trends and competitor activities to identify new PR opportunities
- Bachelor's degree in Public Relations, Communications, Journalism, or a related field
- Minimum of 1-3 years of experience in public relations or related field
- Demonstrated success in executing PR campaigns and securing media coverage
- Strong network of media contacts and industry influencers
- Excellent written and verbal communication skills
- Ability to craft compelling and persuasive messages for different audiences and channels
- Highly organized, with the ability to manage multiple projects and meet deadlines
- Proficiency in social media platforms and PR monitoring tools
- Ability to work independently and collaboratively in a fast-paced environment
- Experience in the financial industry or related field is a plus
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