Total 3 social responsibility manager job vacancies in PR / Media / Communications category in Wan Chai, Hong Kong

We are currently seeking a creative, highly skilled and strategic Social Media Lead to join our dynamic and innovative marketing team. As the Social Media Lead, you will play a pivotal role in developing and executing our social media strategy, driving brand awareness, engagement, and customer loyalty, and interacting with current and potential clients across various platforms.

Key Responsibilities:

• Develop and implement a comprehensive social media strategy aligned with the company's overall marketing objectives and brand identity
• Create engaging social media content that resonates with the target audience, maintaining a consistent brand voice and visual identity.
• Oversee the management and optimisation of social media accounts across multiple platforms, such as Facebook, Instagram, X, LinkedIn, and YouTube.
• Monitor social media trends and best practices, staying updated with industry advancements and incorporating them into the social media strategy.
• Collaborate with cross-functional teams, including marketing, creative, and PR, to ensure seamless integration of social media initiatives with broader marketing efforts.
• Develop and manage social media advertising campaigns, leveraging targeting and analytics tools to optimise performance and drive results.
• Monitor and analyse key social media metrics, providing regular reports and insights to inform decision-making and identify growth opportunities.
• Stay updated with emerging social media platforms and technologies, evaluating their potential impact and recommending innovative strategies to capitalise on new opportunities.
• Foster relationships with influencers and brand advocates, leveraging their reach to amplify the brand message and engage with the target audience.
• Maintain a strong understanding of the industry and competitive landscape, identifying opportunities to differentiate the brand and stay ahead of market trends.
• Ensure compliance with relevant laws, regulations, and industry guidelines related to social media marketing and advertising.

• Hold a bachelor’s degree in marketing, communications, or a related field. Additional certifications in social media marketing are a plus.
• Proven experience of 5+ years in managing social media strategies and campaigns, preferably in a fast-paced and dynamic environment.
• Strong knowledge of social media platforms, tools, and best practices, with an eye for emerging trends and technologies.
• Demonstrated success in growing social media audiences and engagement, with a track record of driving measurable results.
• Excellent written and verbal communication skills, with the ability to craft compelling and persuasive social media content.
• Proficiency in using social media management and analytics tools to monitor performance and extract actionable insights.
• Exceptional project management skills, with the ability to prioritise and manage multiple initiatives simultaneously.
• Creative and innovative mindset, with the ability to think outside the box and develop unique social media strategies.
• Strong analytical skills, with the ability to interpret data and metrics to inform decision-making and optimise social media performance.
• Understanding of legal and ethical considerations related to social media marketing and advertising.

About OSL

Backed by Asia’s leading public fintech and digital asset company, OSL Group (863.HK), formerly known as BC Technology Group, OSL is the world’s first SFC-licensed and insured digital asset platform. Founded in 2018, OSL has an established history in the sector and is recognised by many as the leader in providing comprehensive regulated and licensed digital asset solutions. 

OSL offers custody, omnibus, tokenisation and wealth management services, which deliver institutional clients in addition to professional and retail investors access to the best-in-class digital asset platform, along with a fully regulated liquidity pool. OSL’s secured and insured hot and cold wallet infrastructure also ensures the safekeeping of digital assets with timely transaction settlements.

As the digital asset industry continues to evolve, so does OSL. OSL’s simple and tailored approach compliantly navigates international clients through the evolving digital assets environment.

About Us

Voysey Brands acquires and operates brands that have captured the hearts of discerning clients. With a focus on high-end brands, we are dedicated to becoming a quintessential house of brands for the 21st century. We currently have 36 brands in our portfolio with sales in over 20 countries and our products can be found in retail stores in the US, Europe and Asia. With a focus on high-end brands, we are dedicated to becoming a quintessential house of brands for the 21st century. Our headquarters are located in Helsinki, Finland and we have a regional office in Hong Kong. Our company operates exclusively in English.

We are seeking a dynamic and skilled individual to join our team in Hong Kong. You will play a vital role in shaping the online presence of our brands and their reputation.

Your responsibilities will include:

• Managing and optimizing our e-commerce websites (including on-site SEO).
• Listing our products on various marketplace platforms. 
• Publication of articles about our brands by 3rd parties.
• Scheduling social media posts for our brands. 
• Launching META ad campaigns.
• Managing part-time freelancers handling various tasks regarding our ecommerce businesses (customer enquiries, order fulfillment, stock update e.g.).

We are looking for someone who:

• Is detail-oriented with a strong focus on accuracy.
• Has a strong understanding of e-commerce platforms, tools, and best practices.
• Is fluent in English.

• Private Health Insurance

• Training & Development

• Autonomy and exposure to learn and grow
• International and fast-paced work environment 
• A meritocratic culture with a ‘best idea wins’ mentality

Pirata Group is a bold, forward-thinking and innovative collection of restaurants by the people, for the people. From humble beginnings in 2014, Pirata Group now operates 26 restaurants with one common philosophy: Unconditional Hospitality.

The Group portfolio includes Pirata, The Optimist, TokyoLima, Chaiwala, Pici, Honjo, TMK, The Pizza Project, Hugger Mugger, Pane e Latte, La Favorita, Tempo Tempo, Honjokko and Calle Ocho.

We’re now looking for a Social Media Marketing Executive to join our team.

This is an exciting, entry-level opportunity for an ambitious candidate to create content for, manage, and maintain restaurant accounts within an integrated marketing ecosystem. The successful candidate will dive into the nitty-gritty of social media’s role in orchestrating group-level campaigns, PR strategy, digital marketing, and guest relations and engagement. 

Supercharge your career with one of Hong Kong’s most visited, diversified & beloved restaurant groups.

RESPONSIBILITIES

Content Creation

• Create head-turning social-native campaigns toward hitting KPI’s on engagement and followers 
• Visit restaurants to take candid, authentic, in-the-moment photos and videos
• Edit media into engaging content for various platforms such as Instagram, Facebook, YouTube, LinkedIn, Xiaohongshu, etc.
• Write clear, engaging and on-brand copy
• Provide pre-, onsite, and post-production support for art directed campaign shoots
• Work with the PR & Communications team in aligning KOL activities and key messages
  
  

Guest Relations

• Answer comments, questions, and DMs
• Show the way to menus or to direct booking links
• Traffic guest feedback and complaints as and when needed

Social Media Library Creation and Maintenance

• Repurpose existing photos and videos into fresh content
• Scrape guest check-ins, thank guests for visiting, collect appropriate posts and images for reposting - with guest permission, recoloring as needed to match the feed
• Maintain social media folders with correctly labeled and attributed images, that match every brand

Guest Engagement

• Create regular contests, giveaways or collaborations to entertain guests and boost followers
• Coordinate with internal teams on mechanics, prize collection and other logistics

Campaigns

• Drill down group-wide campaigns, such as Halloween, Festive, etc. at the brand level
• Echo PR messages across our accounts in an accurate, actionable and timely manner
• Create ads for reservations, event registrations, and other projects, with a clear call to action
• Manage and monitor ads budgeting
• Support in product sourcing and vendor management

Reporting

• Create clear, actionable and timely reports - weekly and monthly
• Do market research through competitor analysis and trend reports to have clear benchmarks for future campaigns

• University degree, preferably with a major in communications, journalism, humanities or related disciplines
• Fresh graduates are welcome
• Ability to take beautiful images and videos using a phone
• Knowledge of design software such as Canva or Photoshop, for branded edits
• Ability to curate user-generated content
• Ability to write clear and concise copy in English. Traditional Chinese is an advantage
• Strong communication skills
• Multi-tasking under tight timelines, good at problem-solving and attentive to details, resourceful
• Independent and self-motivated
• Strong team mindset

• 50% discount at Pirata's group restaurants
• Medical insurance
• Birthday gift certificate
• Referral bonus

Discover more about your next adventure: https://piratagroup.hk/our-story/