This role enhances brand awareness and engagement for StashAway in Hong Kong. As a Marketing Executive, you will lead marketing projects ) in an effort to strengthen our brand and business in HK. You will develop and implement strategies that align with Hong Kong and the group's company goals.
The ideal candidate is passionate about investing, thrives on audience engagement whether on webpage, email, social media or in events. This role requires a self-starter who is keen to bring creative ideas to the table and build compelling campaigns that drive action.
Responsibilities
- Brand & Marketing campaigns: Collaborate with regional and local colleagues to develop and execute brand and marketing campaigns for HK.
- Event Management and Promotion: Plan and execute in-person events and webinars, coordinating promotional campaigns and on-the-ground processes to maximize attendance and brand/product consideration.
- Partnership Strategy and Execution: Develop and manage partnerships with ecosystem partners, affiliates, and influencers to expand StashAway's reach and consideration.
- Social Media Oversight: Manage StashAway HK's social media platforms, crafting engaging content in collaboration with designers and copywriters to boost brand awareness and audience engagement.
- Performance Analysis and Reporting: Measure and report on the success of events and partnerships, using key metrics to optimize future strategies and initiatives.
- Content Maintenance and Updates: Assist in updating and maintaining website content to ensure accuracy and relevance.
- Cross-Department Collaboration: Work closely with cross-functional teams to ensure alignment of marketing initiatives with broader business objectives and goals.
- Marketing Strategy: Participate and contribute to the broader brand and marketing development as needed to achieve Hong Kong’s objectives.
Key Results
- Brand Visibility: Improved brand awareness and recall in Hong Kong, demonstrated by increased website traffic, brand search volume and time on site .
- Lead Generation: Increased sign-ups and conversion rates.
- Educational Background: Bachelor’s degree in Business, Finance, Marketing, or a related field.
- Marketing Experience: At least 3 years of marketing experience in B2C industries, such as FinTech, Banking/Financial services, FMCG/Retail, or e-commerce.
- Investment & financial market acumen: Possesses an understanding and curiosity of personal finance, wealth management, investment products, and relevant industry trends.
- Partnership skills: Proven ability and experience to develop and manage partnerships that enhance brand visibility and expand company reach
- Social Media: Experience in managing social media to drive awareness and consideration for the brand.
- Writing Skills: Ability to do short-form and long-form copy in English or Cantonese is strongly preferred.
- Communication and Interpersonal Skills: Excellent ability to communicate and build strong relationships, with proficiency in English, Cantonese, and Mandarin.
- Entrepreneurial Mindset: Results-oriented approach with a proactive attitude towards work.
- Adaptability: Ability to work effectively in a fast-paced, dynamic environment.
Employee financial and physical well-being
- Compensation package: you will receive a competitive total compensation package that includes employee stock options if you are a full-time employee.
- Comprehensive insurance coverage: hospitalisation and surgical insurance which also includes, extensive outpatient coverage such as dental benefits and body checkups.
- Management fee discount: you will receive an employee discount on your asset management fees when you invest with StashAway.
Flexible work arrangements and policies
- Work-from-home policy: you may choose to work from home or the office depending on what works best for you and your team.
- Work-from-anywhere policy: you may request to work remotely for up to eight weeks in another country.
- Unlimited paid annual leave: it should be simple for you to decide if you would like to take more or fewer days off. We trust that you are accountable for your work and know best if you need 10 or 30 days of paid annual leave that year.
- Personal work equipment budget: it’s important that you have a workstation that’s optimal for you wherever you are.
Learning and development opportunities
- Annual L&D budget: you will be given an annual Learning and Development budget to help you continuously learn in your pursuit of your professional and personal development. You may use the budget for resources and tools that may help you perform better at work.
Team bonding budget and initiatives
- Quarterly team bonding budget: we encourage you to socialise with colleagues across job functions, departments, and entities to know them better as individuals beyond what they professionally do.
- Annual off-sites (Nov): each off-site gathers all employees for a full day of company-wide team bonding activities and challenges.
About us
What We Do
StashAway is the faster way to reach your financial goals. As a digital wealth management platform, we design personalised portfolios and monthly investment plans based on your unique characteristics, and manage your portfolio with highly advanced investment strategies.
The company was founded in Singapore in 2016 with the ambition of expanding to other fast-growing Asia Pacific markets since 2018.
StashAway is led by its three founders, Michele Ferrario, former CEO of ZALORA Group; Freddy Lim, former Global Head of Derivatives Strategy of Nomura; and Nino Ulsamer, founder of several technology companies around the world.
Why We Do
We deliver sophisticated, personalized advice at a fraction of the cost of existing, basic solutions. Our advanced technology enables us to deliver to each investor a sophisticated investment strategy that was once only available to institutions and high net-worth individuals.
Traditional investment products charge between 1.25% and 5% in annual fees. At 0.2% to 0.8% in annual management fees, StashAway offers a convenient, digital user experience with personalised portfolios with no minimum balance, no restrictions for withdrawals, and real-person client service. We encourage individuals of all net worths with portfolios of any size to build their wealth.
Who We Are
Supported by prominent advisors, the StashAway team is committed to providing investment advice and client experience of the highest quality. Our team is made up of top-tier developers, designers, fund managers, creatives, and managers with diverse backgrounds from all over the world – currently representing Australia, Belarus, China, Denmark, France, Germany, Hong Kong, India, Indonesia, Italy, Japan, Malaysia, Poland, Russia, Singapore, Sri Lanka, Syria, Thailand, the United Kingdom, the United States, Vietnam, Greece, Lebanon and Zimbabwe.
StashAway has raised US$74M+ from reputed investors like Sequoia Capital India, Eight Roads Ventures and Square Peg.
We write our own rules, and do whatever it takes to build a meaningful product and service. We work hard, don’t cut corners, and love bonding over (lots of) food.
With regards to our culture, we want StashAway to (i) have a rewarding, diverse, radically candid and cooperative growth environment; (ii) where people work hard, take responsibilities and grow as individuals and as a team; (iii) embrace an open-minded meritocracy, and (iv) are ethical and compliant.
About the Role