About us
Love, Bonito is a digital-first company on a mission to empower the everyday Asian woman and inspire self-confidence. We are the leading direct-to-consumer womenswear brand, headquartered in Singapore, with an omni-channel presence across Indonesia and Malaysia, a retail franchise in Cambodia, and are fast expanding into international markets namely Hong Kong SAR China and United States of America.
Founded in 2010, we are proudly female-founded with more than 70% female representation across our organisation, leadership and STEM roles (#girlpower!). We raised a US$50M Series C round in 2021 and know that we’re on the cusp of something great, where we’re working towards becoming the most thoughtful brand globally, for the Asian female consumer, especially when it comes to our products, community and experiences.
There’s a lot more work to be done with all of our exciting plans. So we’re looking to team up with people who are wildly passionate about making an impact and be part of a dynamic team, in a workplace with no corporate BS (yes, you read that right!).
The team
The Love, Bonito team is a passionate, dynamic, innovative and fun-loving family. From fashion-lovers, savvy marketers to tech whizzes, we have a diverse team of talented individuals with one unified focus - our customer, the Love, Bonito woman. She is at the heart of everything we do and we pride ourselves in always taking an innovative, data-centric yet considerate approach in creating the right experiences, products and content for her. With big dreams and a grand mission, we’re looking for great like-minded people to join us - people who are as passionate, fearless and entrepreneurial.
If you’re looking for a dynamic, no corporate-BS environment to learn, grow, and really make an impact, we could be the perfect fit for you!
團隊
Love, Bonito 的團隊滿懷熱情、活力充沛、積極創新，是個滿載歡欣的大家庭。團隊的成員組成豐富多元，包括時裝愛好者、睿智營銷人員、以及科技奇才，每位成員都朝著同一個目標邁進：「為 Love, Bonito 女裝品牌顧客服務」。團隊所做的努力都是以顧客為主，我們引以自豪地採取別具新意、數據導向、迎合市場需求的方式，為女性顧客打造頂級體驗、產品及服務。我們懷有偉大夢想及宏大使命，並正在尋找懷有相同熱情、勇敢無懼且具有商業經驗的同仁加入我們。
若你在尋找靈活多元、高效率的工作環境，希望在公司裡學習成長並地造成實在的改變，Love, Bonito 就是最適合的公司！
The role
You will be responsible for operational and customer excellence, training and people development, and financial profitability for a cluster of stores. Through an establishment of a positive culture, clear expectations and policy & procedural implementation, the Area Manager actively engages and collaborates with all stakeholders to develop operational efficiency and scalability. This role will be integral to the success of Love, Bonito especially as we continue to expand our retail reach in Singapore over the next few years. Reporting directly to the Country director, you will analyse, interpret and report operational business results to ensure that the overall success of a cluster of stores is attained.
You should have / be
- A Love, Bonito ambassador who believes in and embodies our culture and core values
- A passion and genuine love for people; you are a strong leader and are passionate about training, coaching and mentoring a strong team of 100 people
- A performance-driven attitude with a hunger and thirst for results and sales
- A high degree of professionalism, work ethic, judgement and keen attention to detail
- Strong communication skills and an outgoing personality who enjoys interacting and connecting with people to build trusting relationships with customers and external stakeholders
- A good team player, a self-starter, problem solver, decision maker, gap spotter, captain of the ship
- Technical knowledge in all operational aspects of the store, including but not limited to new store opening operations planning, inventory management, sales and cash management, roster building, staff training and coaching, stock taking, and recruitment.
Main responsibilities
Team Management & Leadership
- Meet group and company KPIs by leading, coaching, and mentoring a team of Stores in Charge to strongly believe and live out the LB vision and mission
- Inspire and motivate entire store teams to work towards a collective goal through a close partnership with the leadership teams in each store
- Continuously conduct succession planning for all stores by external hiring, or foster internal career development and growth by building the skills and capabilities of existing team members
- Champion employee engagement and promote a collaborative and inclusive environment for a robust team of Part Time and Full Time girls
- Ensure compliance with the company’s policies and stance on people and operational guidelines
Retail Performance & Operational Excellence
- Responsible for P/L for the directly operated retail stores for the assigned region
- Develop and oversee the implementation of strategic initiatives designed to drive growth, profitability, customer satisfaction and operation efficiency and productivity
- Take all actions necessary to achieve sales objectives, and define best corrective actions (both short term and long term
- Work closely with Retail Operations team to continuously develop the retail processes to increase productivity and ensure efficiency in all store operations aspects
- Conduct analysis of product trends and P.O.S. potential to ensure adequate and appropriate stock levels
- Support Commercial(Merchandising) Team in the definition of product and price strategies by providing feedback from the retail stores
- Collaborate with Marketing and growth team in special events to enhance the brand image and sales;
- Partner with HQ Training to promote retail and operation training to store staff to ensure quality service is maintained within all stores
- Maintain outstanding store conditions to optimise layout and displays in-store; support brand and visual campaigns of new tacticals and launches.
- Conduct manpower resource planning for all stores; manage shift schedules and human cost budget to achieve optimal staffing levels for excellence in the brand's customer experience, according to peak hours, days, and seasonality
- Partner with People and Culture team to ensure the proper development of people in stores through the diffusion of the best practices and the direct involvement into business activities
- Undertake financial management to ensure stores are profitable and stay within budgets; provide reports and resolutions to ensure an efficient resource usage to increase profitability
- Assist the Regional Director to develop new business opportunities in both existing locations and new locations
- Build good relationships with landlords and developers
[HQ] Collaboration with internal stakeholders
- Collaborate closely with Retail Centre of Excellence (CoE) for the brainstorming and execution of campaigns, events, and store openings
- Together with Retail CoE, identify business opportunities and actively engage in anticipating business impact or roll out plans; provide input in developing effective and scalable solutions to improve operational efficiency
- Report to senior management on progress and issues by constantly evaluating performance using key metrics and address issues to improve it
KPIs
- Retail Sales/Revenue Growth/Productivity
- Customer Service Excellence/NPS
- Store Operations/Visual Merchandising Excellence
- Store staff retention rate
Qualifications & Experience
- Minimum 7 years of experience in the retail industry, preferably in fast fashion
- Minimum 3 years of experience in managing a retail team(s) - both front and back of house
- Practical and hands-on experience of Hong Kong market with a proven track record of effective brand building initiatives and the ability to drive business goals
- Extremely customer-centric and genuinely enjoys serving and getting to know customers better
- Strong leadership and interpersonal skills, able to motivate and lead the retail team
- Possess high level of commercial acumen, self-initiative, strategic and analytical mindset combined with a drive for results
- Bilingual: English and Cantonese
About the Role